Israeli advertising agency wants to commemorate the Holocaust distributing the cards with temporary tattoos that replicate the numbers engraved on the skin of the survivors of the concentration camps.
In Israel, the Holocaust Memorial Day this year falls on April 7. The purpose of the company Baumann-Ber-Rivnay, local subsidiary of Saatchi & Saatchi, is to use youth organizations to spread the cards for public ceremonies across the country. Each ticket has also printed a bar code to be scanned with a mobile phone or computer: With this code, you arrive at a website that has recorded a video testimony of the man or woman who has tattooed the same number.
The campaign, created for educational purposes by a company, however, has the purpose of making a profit, has the support of organizations that help the survivors of the Holocaust and ensures that will be carried out with caution, without hurting the feelings. In Israel, however, the initiative has sparked a lot of controversy, however.
Yizhaq Kashti, a survivor and vice president of the center Massuah for Holocaust Studies, criticized the project: "Those numbers were humiliating and symbolize the plan to treat human beings like animals. Should not be reproduced or perpetuated. It 'a horror that has been imposed. We must strengthen the link between the new generation and the memory of the Holocaust, but not so. "
Israeli advertising agency wants to commemorate the Holocaust distributing the cards with temporary tattoos that replicate the numbers engraved on the skin of the survivors of the concentration camps.
In Israel, the Holocaust Memorial Day this year falls on April 7. The purpose of the company Baumann-Ber-Rivnay, local subsidiary of Saatchi & Saatchi, is to use youth organizations to spread the cards for public ceremonies across the country. Each ticket has also printed a bar code to be scanned with a mobile phone or computer: With this code, you arrive at a website that has recorded a video testimony of the man or woman who has tattooed the same number.
The campaign, created for educational purposes by a company, however, has the purpose of making a profit, has the support of organizations that help the survivors of the Holocaust and ensures that will be carried out with caution, without hurting the feelings. In Israel, however, the initiative has sparked a lot of controversy, however.
Yizhaq Kashti, a survivor and vice president of the center Massuah for Holocaust Studies, criticized the project: "Those numbers were humiliating and symbolize the plan to treat human beings like animals. Should not be reproduced or perpetuated. It 'a horror that has been imposed. We must strengthen the link between the new generation and the memory of the Holocaust, but not so. "
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